Jim Beam
Jack Daniel’s
Jameson
Crown Royal
Canadian Club
The fifth and final Suntory-owned brand to make our list and maintain its top spot is Jim Beam. Previously holding the World Whisky Brand Champion title for three years in a row, Jim Beam lost out in 2025 after a sluggish sales performance.
Tennessee whiskey brand Jack Daniel’s continued its downward trajectory of the last four years, falling by 4.6% to 13.4m cases in 2025.
Jameson recorded full-year (12 months to 30 June 2025) double-digit growth in multiple markets in Asia, Africa, Latin America and Turkey.
In the US, the brand suffered a 9.2% drop over the six months, which Diageo attributed to ‘lapping strong consumer demand’ for Crown Royal Blackberry in the first half of fiscal 2025 and softness in Crown Royal Deluxe.
Another stagnant performance for Suntory came from its Canadian Club whisky, which reported a 0.2% drop in 2025 to record 5.3m cases for the second year in a row. However, the Canadian whisky brand managed to perform better than in 2024, when sales plunged by 15.2%.
